For founders
How to pitch me
Straight answers to the questions founders ask most often. If you think your company could be a fit after reading this, use the pitch form: short, honest, with the key numbers.
Email me directly at karl@tallskogen.com with a short description of the company, the team, the round you are raising, the terms and what you're looking for from investors. A deck or memo is helpful but not required. I reply to everything I think could be a fit.
My typical ticket is SEK 0.1–5 million per company. I'm flexible depending on the round, valuation, ownership dynamics and strategic fit. Most relevant for angel, family-office and co-investment tickets, not large institutional lead tickets.
Primarily seed, late seed and Series A, plus selected later-stage growth companies and secondaries where the business is proven and I understand it well. I rarely invest in pure idea-stage companies without traction.
B2B SaaS, fintech, e-commerce, marketplaces, vertical software, digital infrastructure, AI-enabled business tools, consumer platforms with strong brand and retention, logistics/payments/data/workflow software and sustainability-oriented businesses with real commercial traction.
I typically co-invest alongside strong founders, angels, family offices, funds or strategic investors. I can take a more active role when I have strong conviction and relevant experience, but I'm generally not an institutional lead investor.
Primarily Sweden, the Nordics and Northern Europe. Selected broader European opportunities when the company has clear digital leverage, strong founder-market fit and international potential.
Pure idea-stage companies without traction, capital-intensive businesses without clear digital leverage, regulatory-arbitrage or hype-driven projects, crypto/web3 without clear real-world utility, gambling, adult entertainment, weapons, tobacco, and companies where I can't add anything beyond capital.
Growth, brand, customer experience, digital products, marketing, investing and board work. Built on long experience as CMO and CDO at Montrose (DNB Carnegie), Avanza and IVC Evidensia, and from board positions including Inet and Better Truckin'.
For rounds and companies I understand well, decisions are usually quick, a few meetings within a couple of weeks. I try to give a clear yes or no rather than a slow maybe.
I generally don't sign NDAs before an initial meeting. Share what you're comfortable sharing publicly; I treat all conversations as confidential by default.
Ready to pitch?
Fill in the structured pitch form so everything I need lands in one place. Prefer email? That works too.