Investment profile
How I invest through Tallskogen
Tallskogen is my private investment company. I invest my own capital in founders and companies I believe in, primarily within technology, e-commerce, digital business models and sustainable growth.
I look for companies with strong founders, clear customer value, scalable business models, high digital maturity and a culture built for long-term success.
Typical ticket size
My typical ticket is SEK 0.1–5 million per company.
I'm flexible: smaller or larger depending on the company, round, valuation, ownership dynamics and strategic fit. Most relevant for angel, family-office and co-investment tickets rather than large institutional lead tickets.
Stage
I primarily invest in:
- Seed
- Late seed
- Series A
- Selected later-stage growth companies
- Secondaries when the company is proven and I understand it well
I'm usually less focused on pure idea-stage companies unless there's an exceptional founder, strong traction or very clear strategic fit.
Geography
Primarily Sweden, the Nordics and Northern Europe.
I can also consider broader European opportunities when there's a clear digital model, strong founder-market fit and international potential.
Sectors I actively look at
Especially companies with strong digital leverage, clear customer value and scalable business models:
- B2B SaaS
- Fintech
- E-commerce
- Marketplaces
- Vertical software
- Digital infrastructure
- AI-enabled business tools
- Consumer platforms with strong brand and retention
- Logistics, payments, data and workflow software
- Sustainability-oriented businesses with real commercial traction
Lead or co-invest
I typically co-invest alongside strong founders, angels, family offices, funds or strategic investors.
I can take a more active role when I have strong conviction and relevant experience, but I'm generally not an institutional lead investor. My value is usually strongest as a long-term, pragmatic owner with experience in growth, brand, customer experience, digital products, marketing, investing and board work.
What I do not invest in
Generally not the right investor for:
- Pure idea-stage companies without traction
- Businesses with weak or unclear customer demand
- Companies with poor culture or misaligned incentives
- Capital-intensive businesses without clear digital leverage
- Projects where fundraising is the main plan rather than customer value creation
- Businesses built mainly on regulatory arbitrage, hype or short-term trends
- Crypto / web3 projects without clear real-world utility
- Gambling, adult entertainment, weapons, tobacco or other sectors that don't fit my values
- Companies where I can't add anything beyond capital